A Customer’s dilemma….!?!

“5.1 channel home theatre for Rs: 9,999/- ..!”

Has such an advertisement made you think of getting one..?

...It is certain one would fall for that…! When you visit the showroom, you will be even more surprised to learn that the product is from some of the known Korean or Japanese brands. Not to mention that a Chinese make would be still cheaper..! They would even carry some of the standards such as dolby, dts, THX etc..! But the question is - are they real home theatres..?

In a good theatre in town, you keep going when a new movie is released because you like the effects in a theatre. But the cheap equipment above – how are they different from true high fidelity systems that would give you passionate entertainment for a long long time..? These ‘me too’ home theatre equipment can turn you off..with their boom tish boom tish tonal colour in just a few days..!?! Or in a few months give the head aches of repair! Finally you realize that they do not have warranty; either because the model is withdrawn or it was a grey market product having no service support..!

To all who are passionate about music,

It is pure passion for music that has made us choose the business of music and theatre equipment. Looking around, we found that people are being led to believe that anything powerful is high fidelity and quality is cheap these days..!

While the market is being flooded with the ‘so called’ home theatre and hifi audio equipment from even reputed brands, we decided that we will go with specialists in the respective departments of audio and video. While reading through technical fundamentals on our site one would understand that perfecting audio video reproduction is complex and it comes from decades of dedicated research. Hence we decided to go with a few manufactures who are world leaders in the business. There are other manufacturers who are of comparable quality, but we made a decision on our principals because of quality and their service support commitment in India. We would advice you to select the best value for money models from these manufacturers that would suite your entertainment needs and budget. Honestly we are not very cheap, but the high-end market has evolved and has now become affordable due to the increased demand globally for quality. Just to quote an example, an AV receiver pitched at the medium end that used to cost over Rs. 1 lakh is available now at less than half that price. With affluence on the rise, we feel that every middle class can now afford decent hifi equipment that was earlier affordable only to the higher echelons of the society. The intangible benefits such a system can bring home in this fast paced life is incomparable. And more over, we deal in all our products legally, with proper service support and warranty which actually means that long term cost of ownership is lower than choosing a low end or a grey market product.

And finally about the website. We wanted to make information public so that people are not misled about specifications. Someone making a serious investment should know what he is actually paying for. If you walk into a very neatly done up showroom of even reputed brands, the information is often half baked. We want to change all that. For an in depth consultancy on hifi please call up or walk upto us @ hifidemoroom..in case the information on the site is inadequate.

We wish to chart a different course in the entertainment products market in Kerala - one based on quality!

Sincerely,

Sabena Binu
Managing partner